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Mc Donald's Marketing Makeover Business 2.0 writes about Mc Donald's new ad campaign.  According to the article, the company will spend USD 40 million on the campaign which is centered around the new "good food and great value"-strategy. However the author is not convnced that the campaign will be successful: McDonald's difficulties -- market oversaturation, increasing competition, menu problems, disgruntled franchise owners, and more -- are too big for a quick marketing fix.
Sierra, 27.11.2002, 11:22
Re: Mc Donald's Marketing Makeover
the troubles of McDonalds are not of the marketing kind! they are much deeper but more about that in the sierralog
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