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Mobile Ad Campagins gettin tougher the current No. 4 on the austrian mobile phone market Tele Ring just recently launched a new campaign with the new advertising agency D-DF (Dirnberger - De Felice). The Spot Shows little flubby men running around jumping on ordinary people while they are talking on their cellular. The Claim is "der speck muss weg" which symbolizes the overgrown bureaucracy and sponsorship of the competition leading to higher mobile phone costs. One rival (T-mobile) now took legal action against this spot. marketing and legal department of tele.ring are now about to change passages of the spot, saying "that we won't change the whole campaign, just because some rivals seem to have no humor...." |
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TrendHunter.TV Did you get a
chance to check out www.TrendHunter.TV tonight? Over the last few...
by Blissdog (20.10.2008, 07:20)
Powerful message is more sticky
Messages like these are more "sticky" because it challenges the...
by rsodhi (17.08.2006, 23:03)
huh? Very interesting :-)
by conradkilroy (12.11.2005, 22:08)
Branding Hi,
Could
it be that people are getting brand crazy? It seems that everything...
by cognite (20.04.2005, 15:48)
Love those Frontier Commercials! I
have some friends in Denver who told me abouty them,...
by admancouz (02.07.2004, 05:41)
Clip from Axe Brilliant Clip
from Axe promoting deodorant that "lasts longer." Brilliant because it...
by martinroell (17.04.2004, 13:07)
stop wishing , an Italian
clothing company, launched a new ad with the claim stop...
by smi (17.03.2004, 20:38)
In the Navy Joi Ito
blogs an ad for the Japanese Navy. Is it so...
by martinroell (11.03.2004, 00:00)
KISS Keep it simple stupid!
Ok, ok we know it. But still - there are...
by Sierra (26.02.2004, 17:58)
Huh? We do stuff.
You may have seen this before, but as we hadn't blogged...
by martinroell (26.02.2004, 13:02)
Advertising Coffins Cofani Funebri is
an Italian coffin-maker. To advertise its products, the firm is...
by martinroell (02.02.2004, 18:20)
Push the Truck Here's a
nice little clip featuring a Toyota truck. It seems that...
by martinroell (01.02.2004, 21:42)
A whole different animal Checkout
these clips of American airline "Frontier Airlines". Their claim is...
by martinroell (30.01.2004, 09:50)
christmas is "coming" . [via
]
by smi (19.12.2003, 16:45)
Old Heinz-Ketchup Ads Check out
the Heinz - History of Advertising which has some nice...
by martinroell (19.11.2003, 11:20)
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