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KISS Keep it simple stupid! Ok, ok we know it. But still - there are 150 different chocolate bars, 45 different cereals and 67 different yoghurts in the average supermarket! Why? I don't know. If you go to amazon and search the term "simplify your life" there is plenty to help you out - poor consumer. Japan is doing something special. And some companies are making a business out of it - they help consumers to make it "simple again". The company is called Ranking-RanQueen and they rank just everything. For everything you got the "Top 5 products". Now that helps! More to read here at greggman Heard about the story today, here, during a speech given by her. part of Culture and Style by Sierra on Thursday, 26. February 2004, 17:58
link me or comment (one comment)
cognite, 20.04.2005, 15:48
Branding
Hi,
Could it be that people are getting brand crazy? It seems that everything should have its own identity down to molecular level. Interesting stuff. David. ... Link ... Comment |
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Branding Hi,
Could
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KISS Keep it simple stupid!
Ok, ok we know it. But still - there are...
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