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stop wishing

meltin pot, an Italian clothing company, launched a new ad with the claim stop wishing, start living. In my opinion this is a nice spot, with a nice message. See Horizont (a german speaking media magazine) for more details.


 

Powerful message is more sticky
Messages like these are more "sticky" because it challenges the reader to examine something introspective about them. This make the message hard to ignore and more impactful than the usual fluff.

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Powerful message is more sticky Messages like these are more "sticky" because it challenges the...
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