Powergen Italia

Powergen Italy has got itself a new logo.



Looks familiar, doesn't it? But, well, there is something even worse: Guess what domain "Powergen Italia" uses for its website? Exactly.

[Update] Too bad: It seems that the domain is a fake. (via Volker Weber)
 

Aeroflot is building a new image



Russian Airline Aeroflot has hired a new PR manager and is now trying to build up a new image. As "Der Spiegel" reports, the fleet will be painted blue, orange and silver, the crew will received new uniforms and the food will be improved (well - at least they will try). The campaign's budget is 30 Million USD.

The old logo, featuring hammer and sickle, will not be replaced however.
 

UPS gets new look



For the first time in 40 years, UPS changes its Corporate Design. The new look is accompanied by a USD 20 Million ad campaign, reports Adweek. It will take until 2009 until all the aircraft, trucks, uniforms, letterboxes etc. will be switched to the new design.

Is it a change for the better? Haiko Hebig (of whom I found the story) writes: "Then, an all time classic. Now, Playmobil style." What do you think?

What do you think about UPS's new Corporate Design?

Total: 6 votes

Online Corporate Design Manual

Volksbank, an austrian bank recently relaunched its Corporate Design and published their guidelines on an internet page.

Interesting way to go and very well done.