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Launch of wienerklappe.com Ellen Feiss Hype goes on... Flash how it should be  
Mastercard spot Nevertheless, the campaign proved to be successful:
The priceless campaign was developed after MasterCard conducted extensive research and the market studies showed that the values of consumers today have fundamentally changed. Research showed an increasing tendency towards human relations, family and the value of life. Following the research, MasterCard repositioned the MasterCard brand worldwide and launched the Priceless campaign in the United States in 1997 to capture the consumers new attitudes and values.
not only in asia.“Priceless focuses on the power of personal relationships. By tapping into consumers emotional aspirations, we are engaging them in the MasterCard experience and reinforcing that MasterCard is the best way to pay for everything that matters,” I guess executives where not always happy with all the parodies of "could have been ads" showing up on the internet, but those pictures have certainly raised brand-awareness and therefor contributed to the result of the campaign. this side-effect is also valid for the switch ads, featuring ellen feiss. maybe companies should think of this effect when planning new campaigns. ... Next page
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Powerful message is more sticky
Messages like these are more "sticky" because it challenges the...
by rsodhi (17.08.2006, 23:03)
huh? Very interesting :-)
by conradkilroy (12.11.2005, 22:08)
Branding Hi,
Could
it be that people are getting brand crazy? It seems that everything...
by cognite (20.04.2005, 15:48)
Love those Frontier Commercials! I
have some friends in Denver who told me abouty them,...
by admancouz (02.07.2004, 05:41)
Clip from Axe Brilliant Clip
from Axe promoting deodorant that "lasts longer." Brilliant because it...
by martinroell (17.04.2004, 13:07)
stop wishing , an Italian
clothing company, launched a new ad with the claim stop...
by smi (17.03.2004, 20:38)
In the Navy Joi Ito
blogs an ad for the Japanese Navy. Is it so...
by martinroell (11.03.2004, 00:00)
KISS Keep it simple stupid!
Ok, ok we know it. But still - there are...
by Sierra (26.02.2004, 17:58)
Huh? We do stuff.
You may have seen this before, but as we hadn't blogged...
by martinroell (26.02.2004, 13:02)
Advertising Coffins Cofani Funebri is
an Italian coffin-maker. To advertise its products, the firm is...
by martinroell (02.02.2004, 18:20)
Push the Truck Here's a
nice little clip featuring a Toyota truck. It seems that...
by martinroell (01.02.2004, 21:42)
A whole different animal Checkout
these clips of American airline "Frontier Airlines". Their claim is...
by martinroell (30.01.2004, 09:50)
christmas is "coming" . [via
]
by smi (19.12.2003, 16:45)
Old Heinz-Ketchup Ads Check out
the Heinz - History of Advertising which has some nice...
by martinroell (19.11.2003, 11:20)
Big Blue being sold? Not
the Big Blue you mean - but NIVEA - Cult...
by Sierra (27.10.2003, 09:25)
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