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118 - The different Honda Ad 
Viral Marketing in London Viral, Subviral or an Error? A strange Ad for Puma.  A photograph of a young woman in a short skirt, on her knees in front of a standing man; the picture is cropped at the woman's shoulders, so you can't see exactly what's going on, but you can see enough to make a good guess. Also, some creamy liquid seems to have dripped onto the woman's thigh. Both she and the man are wearing Puma sneakers. There's also a Puma bag in the foreground, and a Puma logo in the corner. The image looks like a Puma ad. Nobody knows if it is real or a fake. According to Slate, which is running a longer article about the ad Puma (...) not only declared the ads fake, but sent out a "cease and desist" letter to various bloggers threatening legal action against anyone posting the "defamatory image." However there is some speculation that this is a "subviral" tactic of Puma to keep the buzz going. I am not conviced about that, but anyway: Puma is getting a lot of attention through this meme. (Story via Heiko Hebig) it's all about viral marketing |
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Powerful message is more sticky
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by rsodhi (17.08.2006, 23:03)
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