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UPS gets new look



UPS's old logo The new Logo of UPS

For the first time in 40 years, UPS changes its Corporate Design. The new look is accompanied by a USD 20 Million ad campaign, reports Adweek. It will take until 2009 until all the aircraft, trucks, uniforms, letterboxes etc. will be switched to the new design.

Is it a change for the better? Haiko Hebig (of whom I found the story) writes: "Then, an all time classic. Now, Playmobil style." What do you think?

What do you think about UPS's new Corporate Design?

I like the new look.
50% (3 votes)
The old look was better.
16.7% (1 vote)
Both Styles suck. The should have done something completey different instead.
33.3% (2 votes)
Total: 6 votes

 


 
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