Keep it simple stupid!
Ok, ok we know it. But still - there are 150 different chocolate bars, 45 different cereals and 67 different yoghurts in the average supermarket! Why? I don't know.
Japan is doing something special. And some companies are making a business out of it - they help consumers to make it "simple again". The company is called Ranking-RanQueen and they rank just everything. For everything you got the "Top 5 products". Now that helps! More to read here at greggman
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