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Viral, Subviral or an Error? A strange Ad for Puma. This ad for Puma is making the rounds: ![]() A photograph of a young woman in a short skirt, on her knees in front of a standing man; the picture is cropped at the woman's shoulders, so you can't see exactly what's going on, but you can see enough to make a good guess. Also, some creamy liquid seems to have dripped onto the woman's thigh. Both she and the man are wearing Puma sneakers. There's also a Puma bag in the foreground, and a Puma logo in the corner. The image looks like a Puma ad. Nobody knows if it is real or a fake. According to Slate, which is running a longer article about the ad Puma (...) not only declared the ads fake, but sent out a "cease and desist" letter to various bloggers threatening legal action against anyone posting the "defamatory image." However there is some speculation that this is a "subviral" tactic of Puma to keep the buzz going. I am not conviced about that, but anyway: Puma is getting a lot of attention through this meme. (Story via Heiko Hebig)
rw, 16.04.2003, 14:41
SBJT?
Das sieht mir irgendwie nach SBJT aus ;-).
... Link ... Comment
Sierra, 22.04.2003, 10:45
legal action
puma is taking legal action against the fake ad and against those who post it. How stupid can someone be to have great product placement without paying for it....
more derStandard ... Link ... Comment |
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