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New BA/CA Campaign The new campaign of the BA/CA (Bank Austria / Creditanstalt - an Austrian Bank Group) is not really new any more but definitely worth mentioning. The campaign is created by JvM/Donau, at the time the leading creative agency in Austria. And the campaign is really very good, to my mind. All the important rules of contemporary good advertisement are strictly followed and exercised in perfection. 
First there are the established and well known positive elements of the two brands. on the one hand the very well known BA sign (red wave) and on the other hand the great CA claim "die bank zum erfolg". Both of them adress different audiences. The BA wave and identity communicates to the broad basis of the average blue/white collar worker, whereas the CA claim clearly talks to the succesfull leader of the pack.
Then there are the emotional ties. The new lead sentence "was waeren die grossen erfolge ohne die kleinen" is somehow a democratisation of success. there are many single moments of success, every day, in the life of everybody. All this said with a child trying to open a milk bottle. Furthermore the implicit info given in the spot. The child in a beautiful surrounding of a great house telling us to make the "right choice" early enough to end up in such a house?
Last but not least no real info. It's up to the consumer, lots of room for interpretation... Like as, watch it and think about it - and remember.
All in all a very stylish, slick and nice campaign (spot, outdoor, ...)! Congrats.
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