Shakira is the testimonial for the new Reebok brand RBK. It's focused on the young trendsetting customers (age 12 - 25). Own brick and mortar stores or internet distribution like competitor Nike (Nike Towns) is not planned. Reebok is facing hard competition in its home market and has been facing better times in the past. Especially in Europe Reeboks position is quite weak. Germany as the most important european market is dominated by the big three Nike, Adidas and Puma. Future will show how successful RBK can be....

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