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Mc Donald's Marketing Makeover Business 2.0 writes about Mc Donald's new ad campaign.  According to the article, the company will spend USD 40 million on the campaign which is centered around the new "good food and great value"-strategy. However the author is not convnced that the campaign will be successful: McDonald's difficulties -- market oversaturation, increasing competition, menu problems, disgruntled franchise owners, and more -- are too big for a quick marketing fix.
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Clip from Axe Brilliant Clip
from Axe promoting deodorant that "lasts longer." Brilliant because it...
by martinroell (4/17/04, 1:07 PM)
stop wishing , an Italian
clothing company, launched a new ad with the claim stop...
by smi (3/17/04, 8:38 PM)
In the Navy Joi Ito
blogs an ad for the Japanese Navy. Is it so...
by martinroell (3/11/04, 12:00 AM)
KISS Keep it simple stupid!
Ok, ok we know it. But still - there are...
by Sierra (2/26/04, 5:58 PM)
Huh? We do stuff.
You may have seen this before, but as we hadn't blogged...
by martinroell (2/26/04, 1:02 PM)
Advertising Coffins Cofani Funebri is
an Italian coffin-maker. To advertise its products, the firm is...
by martinroell (2/2/04, 6:20 PM)
Push the Truck Here's a
nice little clip featuring a Toyota truck. It seems that...
by martinroell (2/1/04, 9:42 PM)
A whole different animal Checkout
these clips of American airline "Frontier Airlines". Their claim is...
by martinroell (1/30/04, 9:50 AM)
Old Heinz-Ketchup Ads Check out
the Heinz - History of Advertising which has some nice...
by martinroell (11/19/03, 11:20 AM)
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