the current No. 4 on the austrian mobile phone market Tele Ring just recently launched a new campaign with the new advertising agency D-DF (Dirnberger - De Felice).

The Spot Shows little flubby men running around jumping on ordinary people while they are talking on their cellular. The Claim is "der speck muss weg" which symbolizes the overgrown bureaucracy and sponsorship of the competition leading to higher mobile phone costs.

One rival (T-mobile) now took legal action against this spot.

marketing and legal department of tele.ring are now about to change passages of the spot, saying "that we won't change the whole campaign, just because some rivals seem to have no humor...."