Probably it is the same in advertising as it is with cinema: there's always two films about one topic at a time. Recently the airline industry seems to take control of the Austrian Media. Although times are really hard in reality, companies started to use the metaphor of flying and the styling/design of airlines to promote their products.

Your happiness is our success was the headline fo the latest event of ORF, Austrias biggest Media Enterprise. Not only the claim is simply a modified version of the former Lauda Air (now part of Austrian Airlines) claim "Service is our success". Also the program at the event, was supposed to create the feeling of an airport, with Check-In Counters and Flight Attendents. (btw: also this concept is stolen, 3 months ago Red Bull opened its Entertainment Center Hangar 7 with exactly the same concept).

The airline industry is not doing very well, especially in Austria (with three national carriers and a lot of competition from Germany and other surrounding countries) it has been a vital part of daily economic news in the past quarter. But still companies like use the buzzwords of this industry, like in their new pricing scheme called Lucky 7, where customers are supposed to "take off". Also Telekom Austria uses Flight Attendants in their latest campaign to sell Internet Connection Packages.

Strange world, isn't it?