| the collaborative ad.blog | 
| Clip from Axe Brilliant Clip from Axe promoting deodorant that "lasts longer." Brilliant because it makes the product "become part of the user": The effect of the product - attractiveness to women - now comes from his entire body, not just from some odour that he has sprayed onto him. Very well done. Link from vowe. |  | Home [Unhandled macro: site.topiclist] 
   Clip from Axe Brilliant Clip from Axe promoting deodorant that "lasts longer." Brilliant because it... 
      by martinroell (4/17/04, 1:07 PM)
    
   stop wishing , an Italian clothing company, launched a new ad with the claim stop... 
      by smi (3/17/04, 8:38 PM)
    
   In the Navy Joi Ito blogs an ad for the Japanese Navy. Is it so... 
      by martinroell (3/11/04, 12:00 AM)
    
   KISS Keep it simple stupid! Ok, ok we know it. But still - there are... 
      by Sierra (2/26/04, 5:58 PM)
    
   Huh? We do stuff. You may have seen this before, but as we hadn't blogged... 
      by martinroell (2/26/04, 1:02 PM)
    
   Advertising Coffins Cofani Funebri is an Italian coffin-maker. To advertise its products, the firm is... 
      by martinroell (2/2/04, 6:20 PM)
    
   Push the Truck Here's a nice little clip featuring a Toyota truck. It seems that... 
      by martinroell (2/1/04, 9:42 PM)
    
   A whole different animal Checkout these clips of American airline "Frontier Airlines". Their claim is... 
      by martinroell (1/30/04, 9:50 AM)
    
   Old Heinz-Ketchup Ads Check out the Heinz - History of Advertising which has some nice... 
      by martinroell (11/19/03, 11:20 AM)
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