Tag: Campaigns

stop wishing

meltin pot, an Italian clothing company, launched a new ad with the claim stop wishing, start living. In my opinion this is a nice spot, with a nice message. See Horizont (a german speaking media magazine) for more details.

part of Campaigns by smi on March 17, 2004 at 8:38:39 PM CET
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moral hazard?

feminists have been arguing for a long time, that todays advertising is promoting a picture of women that is no longer necessary or wishful. Whoever might have had a different opportunity should take a short look at the new sisley ad and rethink his opinion. Isn't this going way to far?

Some interesting facts, like this one: Dismemberment or body-chopping in ads occurs more frequently for women than men. Women's bodies without heads, faces or feet lead us to believe that all that truly matters about woman lies between her neck and her knees (Cortese, 1999). [via adrants]

part of Campaigns by smi on October 24, 2003 at 11:31:57 PM CEST
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"Why not just genetically engineer women for milk?"

"MAdGE (Mothers Against Genetic Engineering in Food and the Environment) today launched a highly controversial billboard campaign in Auckland and Wellington to provoke public debate about the social and cultural ethics of genetic engineering in New Zealand."

Have a look. (Via Moe)

part of by martinroell on October 21, 2003 at 2:32:29 AM CEST
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The Top 20 Ad Campaigns

Ad Week picked the Top 20 Ad Campaigns of the last 20 years! let's check it out...

via ho

part of by Sierra on January 20, 2003 at 10:16:46 AM CET
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Are you familiar with Ikea's new ad campaign?

From a comment on PureContent:

Example: A Swedish man shows no mercy for an old lamp that sits out on the curb with the rest of the week's trash, while a new lamp is warm and cozy in its new home. "Do you feel sorry for that lamp? You're crazy! That lamp is old. This lamp is new!"

Example: A print ad that asks "Do you have furniture you hate because someone you love gave it to you? You're crazy!"

The campaign is quite clever. Encourage people to give in to their stylistic desires. Go ahead, get the new lamp. Buy that bold new throw rug.

Another interesting article on IKEAs campaign in the US can be found here.

part of by martinroell on October 9, 2002 at 11:57:50 AM CEST
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New BA/CA Campaign

The new campaign of the BA/CA (Bank Austria / Creditanstalt - an Austrian Bank Group) is not really new any more but definitely worth mentioning. The campaign is created by JvM/Donau, at the time the leading creative agency in Austria. And the campaign is really very good, to my mind. All the important rules of contemporary good advertisement are strictly followed and exercised in perfection.

First there are the established and well known positive elements of the two brands. on the one hand the very well known BA sign (red wave) and on the other hand the great CA claim "die bank zum erfolg". Both of them adress different audiences. The BA wave and identity communicates to the broad basis of the average blue/white collar worker, whereas the CA claim clearly talks to the succesfull leader of the pack. Then there are the emotional ties. The new lead sentence "was waeren die grossen erfolge ohne die kleinen" is somehow a democratisation of success. there are many single moments of success, every day, in the life of everybody. All this said with a child trying to open a milk bottle. Furthermore the implicit info given in the spot. The child in a beautiful surrounding of a great house telling us to make the "right choice" early enough to end up in such a house? Last but not least no real info. It's up to the consumer, lots of room for interpretation... Like as, watch it and think about it - and remember. All in all a very stylish, slick and nice campaign (spot, outdoor, ...)! Congrats.

part of Campaigns by Sierra on September 2, 2002 at 5:17:29 PM CEST
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