Tag: Clips

Clip from Axe

Brilliant Clip from Axe promoting deodorant that "lasts longer." Brilliant because it makes the product "become part of the user": The effect of the product - attractiveness to women - now comes from his entire body, not just from some odour that he has sprayed onto him. Very well done.

Link from vowe.

part of by martinroell on April 17, 2004 at 1:07:11 PM CEST
link me or

In the Navy

Joi Ito blogs an ad for the Japanese Navy. Is it so bad that it's good?

part of Clips by martinroell on March 11, 2004 at 12:00:43 AM CET
link me or

Push the Truck

Here's a nice little clip featuring a Toyota truck. It seems that it is not clear if it belongs into a larger campaign context. Anyway: Nice clip.

part of Clips by martinroell on February 1, 2004 at 9:42:25 PM CET
link me or

A whole different animal

Checkout these clips of American airline "Frontier Airlines". Their claim is "a whole different animal" and you will see how they communicate it in their advertising. Also note the guitar hook at the start of each clip. (Thanks Karsten.)

part of Clips by martinroell on January 30, 2004 at 9:50:43 AM CET
link me or

christmas is "coming"

come all ye faithful. [via adrants]

part of by smi on December 19, 2003 at 4:45:06 PM CET
link me or

"I don't wanna diiiiiee..."

This beautiful TV-Ad for the new smart-car made my day. (seen at Noch'n Blog)

part of by martinroell on July 17, 2003 at 11:34:43 AM CEST
link me or

Honda Ad

I noticed we didn't yet have a story about the brilliant ad for Honda ("Isn't it nice when things just work?"). You have probably all seen it by now, so just watch it a second time and read this article about the "Making Of". It says that there is no trick photography in the film - everything is real! 606 takes were needed.

part of by martinroell on July 13, 2003 at 9:55:05 AM CEST
link me or