Powergen Italia

Powergen Italy has got itself a new logo.

Looks familiar, doesn't it? But, well, there is something even worse: Guess what domain "Powergen Italia" uses for its website? Exactly.

[Update] Too bad: It seems that the domain is a fake. (via Volker Weber)

part of by martinroell on June 20, 2003 at 2:03:14 PM CEST
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Aeroflot is building a new image

Russian Airline Aeroflot has hired a new PR manager and is now trying to build up a new image. As "Der Spiegel" reports, the fleet will be painted blue, orange and silver, the crew will received new uniforms and the food will be improved (well - at least they will try). The campaign's budget is 30 Million USD.

The old logo, featuring hammer and sickle, will not be replaced however.

part of by martinroell on May 1, 2003 at 11:30:56 AM CEST
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UPS gets new look

UPS's old logo The new Logo of UPS

For the first time in 40 years, UPS changes its Corporate Design. The new look is accompanied by a USD 20 Million ad campaign, reports Adweek. It will take until 2009 until all the aircraft, trucks, uniforms, letterboxes etc. will be switched to the new design.

Is it a change for the better? Haiko Hebig (of whom I found the story) writes: "Then, an all time classic. Now, Playmobil style." What do you think?

What do you think about UPS's new Corporate Design?

I like the new look.

50% (3 votes)

The old look was better.

16.7% (1 vote)

Both Styles suck. The should have done something completey different instead.

33.3% (2 votes)

Total: 6 votes

part of Corporate Design by martinroell on March 30, 2003 at 12:52:23 AM CET
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Online Corporate Design Manual

Volksbank, an austrian bank recently relaunched its Corporate Design and published their guidelines on an internet page.

Interesting way to go and very well done.

part of Corporate Design by smi on October 2, 2002 at 10:14:57 AM CEST
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