Interactive and Traditional merge

In the post BannerAds era nothing comes more surprisingly than the keynote of Chris Schroeder from WashingtonPost.Newsweek.Interactive.

Sticker Campaign

Microsoft launched a $ 300 Million advertising campaign. it also included a guerilla marketing campaign - new york got thousands of MSFT papillon stickers... new york was not happy and convicted MSFT to pay $ 50 per sticker and to put them away! a lot of money... but not for MSFT and the media is talking. so far the campagin makes sense ;-)

more in the standard and in a silicon.com article:

The fine for the related offence is $50 (£32), plus a $5 handling fee, said DOT spokesman Tom Cocola...Microsoft isn't the first company to run into marketing trouble. Last year, IBM was chastised by officials in Chicago and San Francisco for spray-painting sidewalks as part of a Linux promotion....

Minority Report

The best kind of product placement in the movie Minority Report! A story dealing with time, time loops, the past and the future - and always when somebody looks at a very awesome stylish watch there's the big BVLGARI sign! it's really nicely made, never too obvious, but the way that you think about it days after the movie. Also GAP and some others had their placement, but the one to remember, completely embedded into the whole story is BVLGARI....

ad or music video

sometimes not really clear.

How to improve Pizza sales

Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent.

If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop's phone-book entry. It might even have invested in some traditional ads.

The pizza place went a different route. Instead of spreading money between off- and online ads, it spent the entire budget on radio. The spots were simple but extremely effective. So effective, the restaurant's increased business caused most of the local competition to shut down.

How'd it do it?

Instead of offering discounts or merely promoting its URL, the pizza place's radio ads asked listeners to tear out all the pizza-restaurant pages from their yellow pages and bring them in. In return for the pages, customers received a free pizza of their choice and a sticker with the restaurant's URL.

Very clever!

Because the contact information for all the other pizza joints in town disappeared from customers' primary reference source, only one set of contact details was left in households that complied: the URL for the restaurant that dreamed up the promotion. That single outlet is now a franchise.

the whole story