Tag: Culture and Style

KISS

Keep it simple stupid!

Ok, ok we know it. But still - there are 150 different chocolate bars, 45 different cereals and 67 different yoghurts in the average supermarket! Why? I don't know.

If you go to amazon and search the term "simplify your life" there is plenty to help you out - poor consumer.

Japan is doing something special. And some companies are making a business out of it - they help consumers to make it "simple again". The company is called Ranking-RanQueen and they rank just everything. For everything you got the "Top 5 products". Now that helps! More to read here at greggman

Heard about the story today, here, during a speech given by her.

part of Culture and Style by Sierra on February 26, 2004 at 5:58:26 PM CET
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Brands in the Charts

You can now find out which brands are being sung about in the Billboard top 20!

Each week, his flying monkeys filter through the songs in the Billboard Top 20, plucking out the brand names that receive mention. (...) It's an interesting look at the brands being hyped in modern pop music.

(Pure Content)

Check it out!

part of by martinroell on March 14, 2003 at 10:46:59 AM CET
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Mecca Cola vs. Coca Cola

A new soft drink seems to be on the puls of time...

Mecca-Cola's packaging is the one that looks like the all-American Coca-Cola. Mecca-Cola Classic is spelled out in white on red cans, pictured on MeccaCola.com, along with the promise that 20% of profits go to Palestinian and Muslim charities.

the drink was launched in France last november by Mr. Mathlouthi, a Tunisian-born businessman who moved to France in 1977. He was best known as the founder 12 years ago of Paris' first ethnic radio station.

London's Sunday Times: "The drink now seen as politically preferable to Pepsi or Coke."

And Coke? Up to now declined to comment....

The "Consumer Generation" finds new ways to protest against imperialism and war - find the whloe story in adAge.com

part of by Sierra on February 26, 2003 at 12:19:59 PM CET
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Gläserne Manufaktur at Volkswagen Dresden

Stefan Smalla about his Visit to Volkswagen's Transparent Factory.

The factory is unique in that, you can look directly onto the assembly line from outside the building through glass walls. It's an architectural and cultural marketing trick that is aimed at giving the Phaeton some unique touch. If you're a potential buyer, you're being invited to pick your car features right inside the factory, which comes on top a cultural program of Dresden.

Quite an interesting Marketing "trick", creating a very strong product identity heavily linked to transparency, luxury and precision.

part of Culture and Style by smi on January 5, 2003 at 5:02:49 PM CET
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Advertising Slogans

Via marketingfix comes a list of mostly US advertising slogans.

My favourites:

"The favorite drink for ladies when thirsty, weary, and despondent" (CocaCola)

"Four out of five dentists surveyed recommend Trident sugarless gum for their patients who chew gum!" (Trident Chewing Gum)

"Have you ever wondered how the man who drives a snowplow drives to the snowplow?" (Volkswagen)

Anyone want to analyse the differences in style between American and European Advertising?

part of Culture and Style by martinroell on December 2, 2002 at 2:57:51 PM CET
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