Advertising Coffins

Cofani Funebri is an Italian coffin-maker. To advertise its products, the firm is publishing a calendar featuring coffins... and sparsely dressed girls! (via psycko)

What do you think? Is this a good way to advertise coffins? And if it isn't: What should coffin-makers do instead?

part of Ethics by martinroell on February 2, 2004 at 6:20:46 PM CET
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Crying Baby advert

Last week, Gary Turner was upset about an advert that featured a crying baby.

"If an emotional response was what they were looking for when they commissioned the advert, then that was what they achieved, but not in a good way."

He complained to the advertising company. Now he has received a reply.

part of Ethics by martinroell on October 24, 2003 at 10:04:45 PM CEST
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Baby, you can sleep while I you drive

I saw an ad on German TV yesterday: A long road going through a desert. No bends, just the tarmac going straight to the horizon. The camera is driving along on the right side of the road, you can imagine yourself sitting in a car, driving.

Then the screen gets narrower: It turns black from the top and bottom. The black moves up and down a little, but gradually takes more space of the screen.

Only a little sight of the street is left. The camera shuts, everything is black for a second. Then, the eye "opens" again rapidly and you see that the car is correcting its course to get back to the right side of the track from which it had moved during the "black"-period.

It is an advert for an electronic device in DaimlerChrysler-Cars that keeps your car on track automatically.

Now, what do you think of this ad? Good idea? It certainly explains very well how the device works and how it is useful. But is there something else about it?

I was thinking about who this advert is targeting. And I came to the conclusion that it targets people who drive cars being in condition in which it would be healthier for them not to drive. The device gives them an excusise for driving, even if they are too tired: "Well, it may not be right, but at least I am a little bit safer than before if I fall asleep!"

Mind you: I have nothing against devices like this! But I am not sure that they should be marketed in this way.

So: What so you think?

Do you think DaimlerChrysler is right in marketing its device in this way?

Sure, it's not their responsibility if people drive sleepy.

0% (0 votes)

No, it's irresponsible advertising driving being tired.

66.7% (2 votes)

Well, you sort of have a point but talking about marketing-ethics aint k3wl. ;-)

33.3% (1 vote)

Total: 3 votes

part of by martinroell on October 8, 2003 at 11:36:02 AM CEST
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