Tag: Internet

"Obey the Suit!"

Tailors Lutwyche Bespoke are running a very cool website that features just a video and a link to their website at the end. Check it out: Obey the Suit! (Via Anders Jacobsen's Sidebar.)

part of by martinroell on October 23, 2003 at 7:15:08 PM CEST
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Ad for geeks?

virgil is searching for a java developer and shows how focused advertisements can be. the teaser:

and the solution. thats what object orientation should be about! [via vowe]

part of Internet by smi on January 5, 2003 at 2:34:45 PM CET
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Launch of wienerklappe.com

Happy to announce the Launch of Wienerklappe the Website of a Vienna based movie productions company.

The website is a tool for advertising agencies during the creative process. sexy design, great usability and high quality streams make it a great tool. For access to all 200 spots of the database you have to register!

check it out!

part of by Sierra on December 18, 2002 at 3:28:33 PM CET
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Ellen Feiss Hype goes on...

Apples latest Marketing move seems to be a ever lastung one. the Apple switch campaign featuring the stoned Ellen Feiss turned out to be a real hype. Now the first "Ellen Feiss Look Alike" Competition started and the first shots are promising.

the story and more shots - standard

part of by Sierra on October 26, 2002 at 3:06:58 PM CEST
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Flash how it should be

For a long time Website Designers used to take flash as some kind of Animated Gif with extended possiblities. Fortunately the time of senseless Flash Intros is (almost) over. Flash has the capability to add Interactivity to a website, creating elements that let the user do something, instead of sitting there to watch.

This could be useful for advertising, s1play.com demonstrates what I mean:

People like to play, why not use this?

part of Internet by smi on August 11, 2002 at 11:49:53 AM CEST
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Mastercard spot

Once again Mastercard comes up with an excellent spot featuring a "priceless" thing.

Mastercard, Indecent Proposal

(I am not really sure whether this is part of the official campaign)

Nevertheless, the campaign proved to be successful:

The priceless campaign was developed after MasterCard conducted extensive research and the market studies showed that the values of consumers today have fundamentally changed. Research showed an increasing tendency towards human relations, family and the value of life. Following the research, MasterCard repositioned the MasterCard brand worldwide and launched the Priceless campaign in the United States in 1997 to capture the consumers new attitudes and values.

“Priceless focuses on the power of personal relationships. By tapping into consumers emotional aspirations, we are engaging them in the MasterCard experience and reinforcing that MasterCard is the best way to pay for everything that matters,”

not only in asia.

I guess executives where not always happy with all the parodies of "could have been ads" showing up on the internet, but those pictures have certainly raised brand-awareness and therefor contributed to the result of the campaign.

this side-effect is also valid for the switch ads, featuring ellen feiss. maybe companies should think of this effect when planning new campaigns.

part of Internet by smi on August 10, 2002 at 5:43:54 PM CEST
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New corporate website of Knorr

The austrian food company named KNORR has just launched the new corporate website Knorr.co.at.

You get transferred to another pop up where the rest of the site is flash environment (No?)...The Design is in accordance with the CD of the company as far as I can see it. They have a database of recipes (600) wich is very nice. I like the way how to get to "your" recipe. good usability even if the results are not always what you expect (I wanted fish and got noodles...). The site asks you how you feel before suggesting a recipe - nice move! emotional ties is the way to do it I said I am "stressed" and then they gave me in addition some relaxation tips - that's what I call added value. All in all a nice site done by Ogilvy One. Nice indeed even though its competition :-)

So far my view, would be nice to hear some negative aspects I hardly could find.

Sorry for giving no Screenshots but I am bad with the graphic stuff.

part of Internet by Sierra on August 7, 2002 at 4:52:55 PM CEST
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