Tag: Nike

Nike signs Thierry Henry

Nike goes on to gain market share and build brand value buy getting the best testimonials in every sports section. Nike started with Michael Air Jordan to rule Basketball, then Tiger Woods to be THE Golf Company, they entirely built the bicycle accesoire market by signing Lance Armstrong. Now Soccer is on the row. They already have Ronaldo, Luis Figo, Roberto Carlos,... and now they signed Thierry Henry the french Super-striker playing at Arsenal London. 14,4 Mio Euro for 5 years! Sounds like a hell of a money but not for Nike if their market share in France goes up by 1,5%......

source: article, standard online

part of by Sierra on October 1, 2002 at 1:14:26 PM CEST
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Just Do It. Again.

The article Just Do It. Again. in Business 2.0 focuses on the history of Nike's ad agency and their move to "branded content".

[...] what particularly bears watching is the agency's attempt to push advertising into entirely new territory by merging it with entertainment in the form of films, TV programs, music recordings, or stage plays. This resulting hybrid of advertising and entertainment, known in the ad world as "branded content," is still unproven in the marketplace, and it's somewhat controversial. But if it takes off, it could change advertising as we know it and give the industry a desperately needed transfusion of new life.

part of by martinroell on September 6, 2002 at 11:01:10 AM CEST
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Latest Nike online efforts

Nike is truly leveraging their Marketing and advertising know-how to the web like no other company (except BMW maybe). Just found some new great clips on videos.antville.org via ho.antville.org:

the angry chicken

young love

I think it's worth it to create an own category for leading companies like Nike and track their campaigns, their development and evolution. since these companies act on a global level there is enough "stuff" to discuss and analyze for one category. what du you think...

part of by Sierra on August 9, 2002 at 10:45:56 AM CEST
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