Tag: classic

The renaissance of airlines

Probably it is the same in advertising as it is with cinema: there's always two films about one topic at a time. Recently the airline industry seems to take control of the Austrian Media. Although times are really hard in reality, companies started to use the metaphor of flying and the styling/design of airlines to promote their products.

Your happiness is our success was the headline fo the latest event of ORF, Austrias biggest Media Enterprise. Not only the claim is simply a modified version of the former Lauda Air (now part of Austrian Airlines) claim "Service is our success". Also the program at the event, was supposed to create the feeling of an airport, with Check-In Counters and Flight Attendents. (btw: also this concept is stolen, 3 months ago Red Bull opened its Entertainment Center Hangar 7 with exactly the same concept).

The airline industry is not doing very well, especially in Austria (with three national carriers and a lot of competition from Germany and other surrounding countries) it has been a vital part of daily economic news in the past quarter. But still companies like use the buzzwords of this industry, like in their new pricing scheme called Lucky 7, where customers are supposed to "take off". Also Telekom Austria uses Flight Attendants in their latest campaign to sell Internet Connection Packages.

Strange world, isn't it?

part of classic by smi on October 11, 2003 at 12:28:27 AM CEST
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Pubic Branding

There was a controversial discussion when Gucci came out with a new ad showing a new kind of pubic branding. TheAge.com says

....Perhaps I jest. Or perhaps within days salons and beauty technicians all over London and the rest of the civilised world will receive requests for designer "stubble". Who's to say that Donatella does not already sport a fluorescent pink Versace "V" to mark the spot. Have Posh and Becks been secretly sporting the Louis Vuitton print? Could J-lo have a Coco below? Elton John may have had - well, best not to imagine that, but you must agree that there are infinite options where public pubic branding is concerned....

The Media.Guardian: The picture is the work of Peruvian Mario Testino, one of Princess Diana's favoured photographers whose Vogue portfolio also includes the magazine's recent Christmas cover depicting Liz Hurley sitting astride a piano with her legs wrapped around Elton John.

"It's early days, but we have already received a number of telephone complaints and if we receive any written complaints we will investigate the advert," said a spokeswoman for the advertising standards authority.

Tom Ford, the Gucci chief behind the latest ad, was also the creative genius behind the provocatively posed image of supermodel Sophie Dahl wearing nothing but high heels used to promote the company's Opium perfume brand.

ahh, the creative genius! nice job Mr. Ford ;-)

part of by Sierra on March 13, 2003 at 11:14:14 AM CET
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Herman Maier Superstar

The wirtschaftsblatt says: hermann maier is now in range with tiger woods, michael schumacher, michael jordan and these guys - regarding his international position as testimonial.

it seems that they are damn right! although the US and the rest of the world pays very little attention to alpine skiing everybody is excited about the unbelievable comeback of hermann maier at the Super G in kitzbuhel.

article in USA TODAY, another one in the NY TIMES (at the bottom, unfortunately, pay-per-view), the well known London Times, even the FAZ, as well as the neue Zuericher Zeitung, or even the Sueddeutsche,....

and surely many, many more!

part of by Sierra on January 29, 2003 at 12:08:12 PM CET
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Coke imitates Red Bull

Recent article in Ad.Age the US industry portal for advertising:

Like Red Bull Camouflaged in a slim new can reminiscent of red-hot Red Bull, Coca-Cola Co.'s flagship has been making the rounds among the chic elite during an underground test at select Manhattan clubs and boutiques. The slender 8.4-oz. can, which borrows the cachet of energy drinks and looks hipper than its stubby 12-ounce cylindrical sibling, also was spotted at last month's celebrity-soaked American Music Awards.

there is no bigger glory than having Coke following you. Chapon, Mr. Mateschitz!

part of by Sierra on December 14, 2002 at 11:49:34 AM CET
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Mc Donald's Marketing Makeover

Business 2.0 writes about Mc Donald's new ad campaign.

According to the article, the company will spend USD 40 million on the campaign which is centered around the new "good food and great value"-strategy. However the author is not convnced that the campaign will be successful:

McDonald's difficulties -- market oversaturation, increasing competition, menu problems, disgruntled franchise owners, and more -- are too big for a quick marketing fix.

part of by martinroell on November 7, 2002 at 7:29:44 PM CET
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Top 10 TV Commercials

The readers of USA-Today chose their 10 favourite tv-commercials of all time. See if you agree with their choice! (via malorama)

part of by martinroell on October 25, 2002 at 5:26:45 PM CEST
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Franz Prenner leaves Cannes

After 9 months Franz Prenner, former CEO, leaves the Cannes Advertising Festival. Since the time he's been CEO is pretty short there arem some questions why he decides to go back into media/advertising although there are no news about future plans of Prenner. One reason might be the harsh criticism comming from Kirk Carr, Advertising Services Director of the Wall Street Journal, found at Adage.com. the typical prudish american did not like the Sex Sujets of the Club 18 - 30 Campaign made by Saatchi & Saatchi London. well who cares...? Important remarks: Prenner introduced the direct marketing lions and the online area is much better than before....

whole article

part of by Sierra on September 26, 2002 at 9:09:18 AM CEST
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