Shakira goes Reebok

Shakira is the testimonial for the new Reebok brand RBK. It's focused on the young trendsetting customers (age 12 - 25). Own brick and mortar stores or internet distribution like competitor Nike (Nike Towns) is not planned. Reebok is facing hard competition in its home market and has been facing better times in the past. Especially in Europe Reeboks position is quite weak. Germany as the most important european market is dominated by the big three Nike, Adidas and Puma. Future will show how successful RBK can be....

the whole article

Cosmo gets down and dirty

[Story offline because I noticed that it's old news: The campaign was started in March]

An advertising campaign for Cosmopolitan Magazine by M&C Saatchi is causing controversy.

The ads show images with sexual connotations.

MediaGuardian reports that the campaign will involve advertisements in magazines and on billboards.

faule sau, dummes huhn....

a campaign for United Creatures for more rights for animals. Different than other campaigns regarding animals and their rights the "shocking effect" does not exist. the idea is to show the common base between people and animals as the reason for more "animal-rights". aesthetic pictures and a good claim make a nice campaign. graphic and design comes from our AD Michaela Kuebl and therefore congrats from my side! more to come in the Standard and in a special Ansichtsache!