Clip from Axe

Brilliant Clip from Axe promoting deodorant that "lasts longer." Brilliant because it makes the product "become part of the user": The effect of the product - attractiveness to women - now comes from his entire body, not just from some odour that he has sprayed onto him. Very well done.

Link from vowe.

stop wishing

meltin pot, an Italian clothing company, launched a new ad with the claim stop wishing, start living. In my opinion this is a nice spot, with a nice message. See Horizont (a german speaking media magazine) for more details.

In the Navy

Joi Ito blogs an ad for the Japanese Navy. Is it so bad that it's good?

KISS

Keep it simple stupid!

Ok, ok we know it. But still - there are 150 different chocolate bars, 45 different cereals and 67 different yoghurts in the average supermarket! Why? I don't know.

If you go to amazon and search the term "simplify your life" there is plenty to help you out - poor consumer.

Japan is doing something special. And some companies are making a business out of it - they help consumers to make it "simple again". The company is called Ranking-RanQueen and they rank just everything. For everything you got the "Top 5 products". Now that helps! More to read here at greggman

Heard about the story today, here, during a speech given by her.

Huh? We do stuff.

You may have seen this before, but as we hadn't blogged it yet we'll point you to the Website of Huh ®, the brilliant parody of an agency business anyway. Enjoy.

Advertising Coffins

Cofani Funebri is an Italian coffin-maker. To advertise its products, the firm is publishing a calendar featuring coffins... and sparsely dressed girls! (via psycko)

What do you think? Is this a good way to advertise coffins? And if it isn't: What should coffin-makers do instead?

Push the Truck

Here's a nice little clip featuring a Toyota truck. It seems that it is not clear if it belongs into a larger campaign context. Anyway: Nice clip.