the collaborative ad.blog





 
Friday, 30. January 2004

A whole different animal



Checkout these clips of American airline "Frontier Airlines". Their claim is "a whole different animal" and you will see how they communicate it in their advertising. Also note the guitar hook at the start of each clip. (Thanks Karsten.)


 

Friday, 19. December 2003

christmas is "coming"



come all ye faithful. [via adrants]


 

Wednesday, 19. November 2003

Old Heinz-Ketchup Ads



Check out the Heinz - History of Advertising which has some nice images from old advertisements for Heinz-Ketchup.

Via Rebecca Blood who has some more links about Heinz.


 

Monday, 27. October 2003

Big Blue being sold?



Not the Big Blue you mean - but NIVEA - Cult Brand of the Beiersdorf Corp.

In the last years and months we saw an interesting battle for Nivea. Rumours had that L'Oreal, strong competitor in the cosmetics market, was very interested in buying Nivea. In the recent months Procter & Gamble acknowledged openly to take stock in Nivea.

The big seller in the whole story is the Finance conglomerate Allianz and their CFO Dr. Paul Achleitner. Allianz was seeking to divest from non-core-business such as stakes in Beiersdorf/Nivea. All in all, they are going to sell their whole stake of 40%.

According to the FAZ, the battle is over and a little bit surprising is the winner - a consortium around the Coffee Company Tchibo. A big asset for Tchibo was surely the fear that P&G just wanted the brand. It would be more than logic and justifiable to move the production, R&D, Management, etc. to their headquarters in the US.

An interesting story around a brand which is worth billions in a global market.


 

Friday, 24. October 2003

moral hazard?



feminists have been arguing for a long time, that todays advertising is promoting a picture of women that is no longer necessary or wishful. Whoever might have had a different opportunity should take a short look at the new sisley ad and rethink his opinion. Isn't this going way to far?

Some interesting facts, like this one:

Dismemberment or body-chopping in ads occurs more frequently for women than men. Women's bodies without heads, faces or feet lead us to believe that all that truly matters about woman lies between her neck and her knees (Cortese, 1999).

[via adrants]


 

Crying Baby advert



Last week, Gary Turner was upset about an advert that featured a crying baby.

"If an emotional response was what they were looking for when they commissioned the advert, then that was what they achieved, but not in a good way."

He complained to the advertising company. Now he has received a reply.


 

Thursday, 23. October 2003

"Obey the Suit!"



Tailors Lutwyche Bespoke are running a very cool website that features just a video and a link to their website at the end. Check it out: Obey the Suit! (Via Anders Jacobsen's Sidebar.)


 


 
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