the collaborative ad.blog





 
Tuesday, 21. October 2003

"Why not just genetically engineer women for milk?"



"MAdGE (Mothers Against Genetic Engineering in Food and the Environment) today launched a highly controversial billboard campaign in Auckland and Wellington to provoke public debate about the social and cultural ethics of genetic engineering in New Zealand."

Have a look. (Via Moe)


 

Saturday, 11. October 2003

The renaissance of airlines



Probably it is the same in advertising as it is with cinema: there's always two films about one topic at a time. Recently the airline industry seems to take control of the Austrian Media. Although times are really hard in reality, companies started to use the metaphor of flying and the styling/design of airlines to promote their products.

Your happiness is our success was the headline fo the latest event of ORF, Austrias biggest Media Enterprise. Not only the claim is simply a modified version of the former Lauda Air (now part of Austrian Airlines) claim "Service is our success". Also the program at the event, was supposed to create the feeling of an airport, with Check-In Counters and Flight Attendents. (btw: also this concept is stolen, 3 months ago Red Bull opened its Entertainment Center Hangar 7 with exactly the same concept).

The airline industry is not doing very well, especially in Austria (with three national carriers and a lot of competition from Germany and other surrounding countries) it has been a vital part of daily economic news in the past quarter. But still companies like use the buzzwords of this industry, like in their new pricing scheme called Lucky 7, where customers are supposed to "take off". Also Telekom Austria uses Flight Attendants in their latest campaign to sell Internet Connection Packages.

Strange world, isn't it?


 

Wednesday, 8. October 2003

Baby, you can sleep while I you drive



I saw an ad on German TV yesterday: A long road going through a desert. No bends, just the tarmac going straight to the horizon. The camera is driving along on the right side of the road, you can imagine yourself sitting in a car, driving.

Then the screen gets narrower: It turns black from the top and bottom. The black moves up and down a little, but gradually takes more space of the screen.

Only a little sight of the street is left. The camera shuts, everything is black for a second. Then, the eye "opens" again rapidly and you see that the car is correcting its course to get back to the right side of the track from which it had moved during the "black"-period.

It is an advert for an electronic device in DaimlerChrysler-Cars that keeps your car on track automatically.

Now, what do you think of this ad? Good idea? It certainly explains very well how the device works and how it is useful. But is there something else about it?

I was thinking about who this advert is targeting. And I came to the conclusion that it targets people who drive cars being in condition in which it would be healthier for them not to drive. The device gives them an excusise for driving, even if they are too tired: "Well, it may not be right, but at least I am a little bit safer than before if I fall asleep!"

Mind you: I have nothing against devices like this! But I am not sure that they should be marketed in this way.

So: What so you think?

Do you think DaimlerChrysler is right in marketing its device in this way?

Sure, it's not their responsibility if people drive sleepy.
0% (0 votes)
No, it's irresponsible advertising driving being tired.
66.7% (2 votes)
Well, you sort of have a point but talking about marketing-ethics aint k3wl. ;-)
33.3% (1 vote)
Total: 3 votes

 

Tuesday, 19. August 2003

Old Dodge Ad



Don Dahlmann posts a very nice old ad for a Dodge car. What a pity that ads are no longer made this way today. (via hebig.org)


 

Friday, 1. August 2003

How not to advertise



GM is running a campaign in the US to fight the consumers' perception that GM cars are lower quality than the competition. But the way they do it is wrong, wrong, wrong. (via LucJam)


 

Thursday, 17. July 2003

"I don't wanna diiiiiee..."



This beautiful TV-Ad for the new smart-car made my day. (seen at Noch'n Blog)


 

Monday, 14. July 2003

RyanAir's non-aired TV-Ad



RyainAir wants you to look at their tv-commercial promoting competition at the airport of Dublin.

Quote from the Website:

Last night TV3 aired Ryanair's campaign to create 5000 new jobs by promoting tourism in Ireland with the building of a second competing terminal at Dublin airport.

However, the Irish state-owned TV (RTE) refused to air the advert. Here is the advert they did not want you to see.

Looking at the commercial I think they probably refused to air it, because it is so badly done. ;-) Decide for yourself...


 


 
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