New BA/CA Campaign

The new campaign of the BA/CA (Bank Austria / Creditanstalt - an Austrian Bank Group) is not really new any more but definitely worth mentioning. The campaign is created by JvM/Donau, at the time the leading creative agency in Austria. And the campaign is really very good, to my mind. All the important rules of contemporary good advertisement are strictly followed and exercised in perfection.

faule sau, dummes huhn....

a campaign for United Creatures for more rights for animals. Different than other campaigns regarding animals and their rights the "shocking effect" does not exist. the idea is to show the common base between people and animals as the reason for more "animal-rights". aesthetic pictures and a good claim make a nice campaign. graphic and design comes from our AD Michaela Kuebl and therefore congrats from my side! more to come in the Standard and in a special Ansichtsache!

ad or music video

sometimes not really clear.

Flash how it should be

For a long time Website Designers used to take flash as some kind of Animated Gif with extended possiblities. Fortunately the time of senseless Flash Intros is (almost) over. Flash has the capability to add Interactivity to a website, creating elements that let the user do something, instead of sitting there to watch.

This could be useful for advertising, s1play.com demonstrates what I mean:

 

Mastercard spot

Once again Mastercard comes up with an excellent spot featuring a "priceless" thing.

Nevertheless, the campaign proved to be successful:

I guess executives where not always happy with all the parodies of "could have been ads" showing up on the internet, but those pictures have certainly raised brand-awareness and therefor contributed to the result of the campaign.

this side-effect is also valid for the switch ads, featuring ellen feiss. maybe companies should think of this effect when planning new campaigns.

Latest Nike online efforts

Nike is truly leveraging their Marketing and advertising know-how to the web like no other company (except BMW maybe). Just found some new great clips on videos.antville.org via ho.antville.org:

the angry chicken

young love

I think it's worth it to create an own category for leading companies like Nike and track their campaigns, their development and evolution. since these companies act on a global level there is enough "stuff" to discuss and analyze for one category. what du you think...

How to improve Pizza sales

Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent.

If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop's phone-book entry. It might even have invested in some traditional ads.

The pizza place went a different route. Instead of spreading money between off- and online ads, it spent the entire budget on radio. The spots were simple but extremely effective. So effective, the restaurant's increased business caused most of the local competition to shut down.

How'd it do it?

Instead of offering discounts or merely promoting its URL, the pizza place's radio ads asked listeners to tear out all the pizza-restaurant pages from their yellow pages and bring them in. In return for the pages, customers received a free pizza of their choice and a sticker with the restaurant's URL.

Very clever!

Because the contact information for all the other pizza joints in town disappeared from customers' primary reference source, only one set of contact details was left in households that complied: the URL for the restaurant that dreamed up the promotion. That single outlet is now a franchise.

the whole story