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Wednesday, 9. October 2002
Are you familiar with Ikea's new ad campaign? From a comment on PureContent: Example: A Swedish man shows no mercy for an old lamp that sits out on the curb with the rest of the week's trash, while a new lamp is warm and cozy in its new home. "Do you feel sorry for that lamp? You're crazy! That lamp is old. This lamp is new!"
Example: A print ad that asks "Do you have furniture you hate because someone you love gave it to you? You're crazy!" The campaign is quite clever. Encourage people to give in to their stylistic desires. Go ahead, get the new lamp. Buy that bold new throw rug. Another interesting article on IKEAs campaign in the US can be found here. Wednesday, 2. October 2002
Online Corporate Design Manual Volksbank, an austrian bank recently relaunched its Corporate Design and published their guidelines on an internet page. Interesting way to go and very well done. 
Tuesday, 1. October 2002
Nike signs Thierry Henry Nike goes on to gain market share and build brand value buy getting the best testimonials in every sports section. Nike started with Michael Air Jordan to rule Basketball, then Tiger Woods to be THE Golf Company, they entirely built the bicycle accesoire market by signing Lance Armstrong. Now Soccer is on the row. They already have Ronaldo, Luis Figo, Roberto Carlos,... and now they signed Thierry Henry the french Super-striker playing at Arsenal London. 14,4 Mio Euro for 5 years! Sounds like a hell of a money but not for Nike if their market share in France goes up by 1,5%...... source: article, standard online Thursday, 26. September 2002
Franz Prenner leaves Cannes After 9 months Franz Prenner, former CEO, leaves the Cannes Advertising Festival. Since the time he's been CEO is pretty short there arem some questions why he decides to go back into media/advertising although there are no news about future plans of Prenner. One reason might be the harsh criticism comming from Kirk Carr, Advertising Services Director of the Wall Street Journal, found at Adage.com. the typical prudish american did not like the Sex Sujets of the Club 18 - 30 Campaign made by Saatchi & Saatchi London. well who cares...? Important remarks: Prenner introduced the direct marketing lions and the online area is much better than before.... Tuesday, 24. September 2002
Shakira goes Reebok Shakira is the testimonial for the new Reebok brand RBK. It's focused on the young trendsetting customers (age 12 - 25). Own brick and mortar stores or internet distribution like competitor Nike (Nike Towns) is not planned. Reebok is facing hard competition in its home market and has been facing better times in the past. Especially in Europe Reeboks position is quite weak. Germany as the most important european market is dominated by the big three Nike, Adidas and Puma. Future will show how successful RBK can be.... Sunday, 8. September 2002
Cosmo gets down and dirty [Story offline because I noticed that it's old news: The campaign was started in March] An advertising campaign for Cosmopolitan Magazine by M&C Saatchi is causing controversy. 
The ads show images with sexual connotations. MediaGuardian reports that the campaign will involve advertisements in magazines and on billboards. Friday, 6. September 2002
Just Do It. Again. The article Just Do It. Again. in Business 2.0 focuses on the history of Nike's ad agency and their move to "branded content". [...] what particularly bears watching is the agency's attempt to push advertising into entirely new territory by merging it with entertainment in the form of films, TV programs, music recordings, or stage plays. This resulting hybrid of advertising and entertainment, known in the ad world as "branded content," is still unproven in the marketplace, and it's somewhat controversial. But if it takes off, it could change advertising as we know it and give the industry a desperately needed transfusion of new life.
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