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Sunday, 8. December 2002
apple.com/switch Checkout Apple's TV ads from its "switch"-campaign"! Meet Helen Feiss, Gianni Jacklone and De La Soul ("uh-uh-uh-uh!"). Thanks to Stefan Smalla for the link. Monday, 2. December 2002
Advertising Slogans Via marketingfix comes a list of mostly US advertising slogans. My favourites:
"The favorite drink for ladies when thirsty, weary, and despondent" (CocaCola)
"Four out of five dentists surveyed recommend Trident sugarless gum for their patients who chew gum!" (Trident Chewing Gum) "Have you ever wondered how the man who drives a snowplow drives to the snowplow?" (Volkswagen) Anyone want to analyse the differences in style between American and European Advertising? Thursday, 7. November 2002
Mc Donald's Marketing Makeover Business 2.0 writes about Mc Donald's new ad campaign.  According to the article, the company will spend USD 40 million on the campaign which is centered around the new "good food and great value"-strategy. However the author is not convnced that the campaign will be successful: McDonald's difficulties -- market oversaturation, increasing competition, menu problems, disgruntled franchise owners, and more -- are too big for a quick marketing fix.
Monday, 28. October 2002
Sticker Campaign Microsoft launched a $ 300 Million advertising campaign. it also included a guerilla marketing campaign - new york got thousands of MSFT papillon stickers... new york was not happy and convicted MSFT to pay $ 50 per sticker and to put them away! a lot of money... but not for MSFT and the media is talking. so far the campagin makes sense ;-) more in the standard and in a silicon.com article: The fine for the related offence is $50 (£32), plus a $5 handling fee, said DOT spokesman Tom Cocola...Microsoft isn't the first company to run into marketing trouble. Last year, IBM was chastised by officials in Chicago and San Francisco for spray-painting sidewalks as part of a Linux promotion.... Sunday, 27. October 2002
Minority Report The best kind of product placement in the movie Minority Report! A story dealing with time, time loops, the past and the future - and always when somebody looks at a very awesome stylish watch there's the big BVLGARI sign! it's really nicely made, never too obvious, but the way that you think about it days after the movie. Also GAP and some others had their placement, but the one to remember, completely embedded into the whole story is BVLGARI.... Saturday, 26. October 2002
Ellen Feiss Hype goes on... Apples latest Marketing move seems to be a ever lastung one. the Apple switch campaign featuring the stoned Ellen Feiss turned out to be a real hype. Now the first "Ellen Feiss Look Alike" Competition started and the first shots are promising. 
the story and more shots - standard Friday, 25. October 2002
Top 10 TV Commercials The readers of USA-Today chose their 10 favourite tv-commercials of all time. See if you agree with their choice! (via malorama) ... Next page
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