| the collaborative ad.blog |
|
... Previous page
Wednesday, 29. January 2003
Herman Maier Superstar The wirtschaftsblatt says: hermann maier is now in range with tiger woods, michael schumacher, michael jordan and these guys - regarding his international position as testimonial. it seems that they are damn right! although the US and the rest of the world pays very little attention to alpine skiing everybody is excited about the unbelievable comeback of hermann maier at the Super G in kitzbuhel. article in USA TODAY, another one in the NY TIMES (at the bottom, unfortunately, pay-per-view), the well known London Times, even the FAZ, as well as the neue Zuericher Zeitung, or even the Sueddeutsche,.... and surely many, many more! Monday, 20. January 2003
The Top 20 Ad Campaigns Ad Week picked the Top 20 Ad Campaigns of the last 20 years! let's check it out... via ho Wednesday, 15. January 2003
and the winner is... who will win the title "marketingflop of the year". Go and see the nominees and vote for your favourite at marketingforum.de my favourite is Roland Berger Strategy Consultants sending a a very low profile "we can help to solve your problems" letter to rival McKinsey ;-) - read more Sunday, 5. January 2003
Gläserne Manufaktur at Volkswagen Dresden Stefan Smalla about his Visit to Volkswagen's Transparent Factory. The factory is unique in that, you can look directly onto the assembly line from outside the building through glass walls. It's an architectural and cultural marketing trick that is aimed at giving the Phaeton some unique touch. If you're a potential buyer, you're being invited to pick your car features right inside the factory, which comes on top a cultural program of Dresden.
Quite an interesting Marketing "trick", creating a very strong product identity heavily linked to transparency, luxury and precision. 
Ad for geeks? virgil is searching for a java developer and shows how focused advertisements can be. the teaser: 
Wednesday, 18. December 2002
Launch of wienerklappe.com Happy to announce the Launch of Wienerklappe the Website of a Vienna based movie productions company. The website is a tool for advertising agencies during the creative process. sexy design, great usability and high quality streams make it a great tool. For access to all 200 spots of the database you have to register! check it out! Saturday, 14. December 2002
Coke imitates Red Bull Recent article in Ad.Age the US industry portal for advertising:
Like Red Bull
Camouflaged in a slim new can reminiscent of red-hot Red Bull, Coca-Cola Co.'s flagship has been making the rounds among the chic elite during an underground test at select Manhattan clubs and boutiques. The slender 8.4-oz. can, which borrows the cachet of energy drinks and looks hipper than its stubby 12-ounce cylindrical sibling, also was spotted at last month's celebrity-soaked American Music Awards.
 there is no bigger glory than having Coke following you. Chapon, Mr. Mateschitz! ... Next page
|
 |
Home
[Unhandled macro: site.topiclist]
Clip from Axe Brilliant Clip
from Axe promoting deodorant that "lasts longer." Brilliant because it...
by martinroell (4/17/04, 1:07 PM)
stop wishing , an Italian
clothing company, launched a new ad with the claim stop...
by smi (3/17/04, 8:38 PM)
In the Navy Joi Ito
blogs an ad for the Japanese Navy. Is it so...
by martinroell (3/11/04, 12:00 AM)
KISS Keep it simple stupid!
Ok, ok we know it. But still - there are...
by Sierra (2/26/04, 5:58 PM)
Huh? We do stuff.
You may have seen this before, but as we hadn't blogged...
by martinroell (2/26/04, 1:02 PM)
Advertising Coffins Cofani Funebri is
an Italian coffin-maker. To advertise its products, the firm is...
by martinroell (2/2/04, 6:20 PM)
Push the Truck Here's a
nice little clip featuring a Toyota truck. It seems that...
by martinroell (2/1/04, 9:42 PM)
A whole different animal Checkout
these clips of American airline "Frontier Airlines". Their claim is...
by martinroell (1/30/04, 9:50 AM)
Old Heinz-Ketchup Ads Check out
the Heinz - History of Advertising which has some nice...
by martinroell (11/19/03, 11:20 AM)
tools 
|