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Thursday, 27. March 2003
Sodomy humor Found in the 101 Dumbest moments in Business at Business 2.0 via langreiter.com 7UP had a Spot with a strange kind of humour running: The young brand spokesman, who has appeared in 7UP's ongoing campaign, addresses the camera, "They say if you're going to sell something, get yourself a captive audience." Then the cell door closes in front of him -- he's in a prison.
He walks down the aisle, putting cans of the soft drink into eager hands sticking out of the cell doors. As he drops a can, he starts to bend over but then laughs and says, "Ooo, I'm not picking that up" -- a reference to male rape. (No matter that he's safely on the other side of the bars.) He walks past a man in his cell, slipping the soda can into a sock and says to him, "Hiding from your roomie? That's not nice."  Human rights group Stop Prisoner Rape (SPR) said Friday that 7UP has agreed to pull its "Captive Audience" commercial off the air after the beverage company received complaints from SRS and "nearly 100 organizations" over the ad's content. (brandweek.com) You can even watch the spot online at commercialcloset.org. Tuesday, 18. March 2003
Dog Breath Ad A new advertising clip by Wrigley Chewing Gum got a record number of complaints when it was shown for the first time in British television.  A chewing gum ad showing a dog coming out of a man's mouth has become the most complained about advert ever.
Over 550 people have phoned the Independent Television Commission (ITC) because they didn't like it.
by BBC
It's all done using clever computer technology. But some say it looks so real, it has actually made them puke. A spokesperson for the gum makers, The Wrigley Company, told us: "It is not, nor has it ever been, our intention to upset anyone by our adverts." if you are a adcritic.com member you can watch the spot online... The previous record was held by the Levi's dead hamster ad which prompted 544 complaints in 1998. by Ananova Friday, 14. March 2003
Brands in the Charts You can now find out which brands are being sung about in the Billboard top 20! Each week, his flying monkeys filter through the songs in the Billboard Top 20, plucking out the brand names that receive mention. (...) It's an interesting look at the brands being hyped in modern pop music.
(Pure Content)
Check it out! Thursday, 13. March 2003
Pubic Branding There was a controversial discussion when Gucci came out with a new ad showing a new kind of pubic branding. TheAge.com says
....Perhaps I jest. Or perhaps within days salons and beauty technicians all over London and the rest of the civilised world will receive requests for designer "stubble". Who's to say that Donatella does not already sport a fluorescent pink Versace "V" to mark the spot. Have Posh and Becks been secretly sporting the Louis Vuitton print? Could J-lo have a Coco below? Elton John may have had - well, best not to imagine that, but you must agree that there are infinite options where public pubic branding is concerned....
 The Media.Guardian: The picture is the work of Peruvian Mario Testino, one of Princess Diana's favoured photographers whose Vogue portfolio also includes the magazine's recent Christmas cover depicting Liz Hurley sitting astride a piano with her legs wrapped around Elton John.
"It's early days, but we have already received a number of telephone complaints and if we receive any written complaints we will investigate the advert," said a spokeswoman for the advertising standards authority.
Tom Ford, the Gucci chief behind the latest ad, was also the creative genius behind the provocatively posed image of supermodel Sophie Dahl wearing nothing but high heels used to promote the company's Opium perfume brand. ahh, the creative genius! nice job Mr. Ford ;-) Friday, 7. March 2003
Interactive and Traditional merge In the post BannerAds era nothing comes more surprisingly than the keynote of Chris Schroeder from WashingtonPost.Newsweek.Interactive.
“Two years ago, I would not have dared to tell an advertiser that they should put 10-15% of their marketing budget into interactive advertising,” he said. “Today, I am calling for that—advertisers should commit 15% of their budgets to interactive. This may be a bold request, but it is a bold request based in hard research, smart technology, and the maturity of our medium.”
OK, no problem to agree on that, but will the companies do so?
Saturday, 1. March 2003
Mobile Ad Campagins gettin tougher the current No. 4 on the austrian mobile phone market Tele Ring just recently launched a new campaign with the new advertising agency D-DF (Dirnberger - De Felice). The Spot Shows little flubby men running around jumping on ordinary people while they are talking on their cellular. The Claim is "der speck muss weg" which symbolizes the overgrown bureaucracy and sponsorship of the competition leading to higher mobile phone costs. One rival (T-mobile) now took legal action against this spot. marketing and legal department of tele.ring are now about to change passages of the spot, saying "that we won't change the whole campaign, just because some rivals seem to have no humor...." Wednesday, 26. February 2003
Mecca Cola vs. Coca Cola A new soft drink seems to be on the puls of time... Mecca-Cola's packaging is the one that looks like the all-American Coca-Cola. Mecca-Cola Classic is spelled out in white on red cans, pictured on MeccaCola.com, along with the promise that 20% of profits go to Palestinian and Muslim charities.
 the drink was launched in France last november by Mr. Mathlouthi, a Tunisian-born businessman who moved to France in 1977. He was best known as the founder 12 years ago of Paris' first ethnic radio station. London's Sunday Times: "The drink now seen as politically preferable to Pepsi or Coke." And Coke? Up to now declined to comment.... The "Consumer Generation" finds new ways to protest against imperialism and war - find the whloe story in adAge.com ... Next page
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