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Mc Donald's new Advertising Strategy German Newsmagazine "Der Spiegel" reports about Mc Donald's new advertising strategy. "Die Zeiten, in denen wir Hunderte Millionen Dollar pro Jahr für TV-Werbung ausgegeben haben, sind vorbei", sagte Bill Lamar, US-Marketing-Boss von Mc Donald's auf einer Werbekonferenz in New Orleans.
According to Spiegel, total ad spending will be reduced greatly and shifted from classic to online advertising. Update: A similar story to the one linked above exists also in English. |
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